A business plan tells how you're going to spend money.
A marketing plan tells how you're going to get it.
A marketing plan is more important.
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A business plan tells how you're going to spend money.
A marketing plan tells how you're going to get it.
A marketing plan is more important.
A computer, a telephone and a desk don’t make a business. Clients make a business. Clients are the people who write checks with your name on the top and their name on the bottom. Until you have a steady stream of clients, there is no business.
So the most important thing every
business does is attract new clients.
It’s called Marketing.
Doing the work isn't the work.
You can pay people to do the work.
Getting the work is the work.
It’s called Marketing.
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