Today I saw a headline about making a 200 year plan.
Bill Gates, Warren Buffet, and Oprah Winfrey have created fortunes that will allow them to affect the future for millions of people for decades and generations.
For us it's a little more personal.
You, like me, have likely chosen the path of entrepreneurship for some other purpose. Instead of Gate's original grand vision of a PC on every desk, at home and at work; and his updated goal to give every person in the world a chance to live a healthy, productive life, you likely have aspirations for your family: time together, comfort, joy.
It's okay to have a plan that ends with a comfortable personal retirement.
It's not okay to think things are going to stay the way they are now until then.
A marketing plan doesn't take us to the end.
It gives us the luxury to live until then with the comfort that comes from control and knowledge. Taking responsibility is how we can sleep with the risk.
It's good to know where the next client is coming from!