There Have to be Four

A marketing plan has four sections:

  1. Advertising
  2. GateOpeners
  3. Referrals
  4. Customer Service

Each section must have six components. 


The Advertising section could have

  1. business cards
  2. website
  3. expos
  4. social media
  5. blog
  6. American Cancer Association - Relay for Life

And each component (you knew this was coming, right?) has to have four factors or uses.


When you know these things you know, automatically

  • when to say yes to an advertising opportunity that walks in the door, and when to recognize that a great price isn't a good deal
  • how to choose between cold calling for two hours or perfecting a project for a client 
  • what to give clients as a thank-you gift when they send you a referral and what to put in a golf tournament goody bag
  • who to target market to -  so that working always equals making money
  • where to spend associate membership dollars and how to prioritize networking events on your calendar.

You will make money with a marketing plan.