A marketing plan has four sections:
- Customer Service
Each section must have six components.
The Advertising section could have
- business cards
- social media
- American Cancer Association - Relay for Life
And each component (you knew this was coming, right?) has to have four factors or uses.
When you know these things you know, automatically
- when to say yes to an advertising opportunity that walks in the door, and when to recognize that a great price isn't a good deal
- how to choose between cold calling for two hours or perfecting a project for a client
- what to give clients as a thank-you gift when they send you a referral and what to put in a golf tournament goody bag
- who to target market to - so that working always equals making money
- where to spend associate membership dollars and how to prioritize networking events on your calendar.
You will make money with a marketing plan.